Web Design FAQs

General Questions

1. Simple Is the Best
The over-designed website may not work. Putting too many elements on the page may lead to distracting visitors from the main purpose of your website. Simplicity always works in an effective web page design. Clean and fresh design of your website not only makes the website appealing but also help the user to navigate from one page to another seamlessly. Loading a website having design features that do not serve the purpose may be frustrating. Keep your design as simple as possible so that the visitors can feel it easy-to-use and can find their ways easily.

2. Consistency
Consistency in website design matter a lot. Give your attention to match design elements throughout each of the pages. It can be understood that your fonts, sizes, headings, sub-headings, and button styles must be the same throughout the website. Plan everything in advance. Finalize the fonts and the right colors for your texts, buttons, etc, and stick to them throughout the development. CSS (Cascading Style Sheets) would come in handy to keep the complete information about design styles and elements.

3. Typography & Readability
No matter how good your design is text still rules the website as it provides users the desired information. Since search engine crawlers are very much familiar with this data, it becomes an integral part of SEO activities. You should keep your typography visually appealing and readable for visitors, along with the tricky use of keywords, meta-data, and other SEO-sensitive elements.
Consider using fonts that are easier to read. The modern sans-serif fonts as Arial, Helvetica, etc. can be used for the body texts. Make proper combinations of typefaces for each and every design element such as headlines, body texts, buttons, etc.

4. Mobile Compatibility
Keeping in mind the ever-growing usage of smartphones, tablets, and phablets, web design must be effective for various screens. If your website design doesn’t support all screen sizes, the chance is that you’ll lose the battle to your competitors. There are a number of web design studios or service points from where you can turn your desktop design into a responsive and adaptive one for all screen sizes.

5. Color Palette and Imagery
A perfect color combination attracts users while a poor combination can lead to distraction. This necessitates you to pick a perfect color palette for your website which can create a pleasing atmosphere, thus leaving a good impact on visitors. Enhance users’ experience by selecting a complementary color palette to give a balanced-look to your website design. Remember to use white spaces as they avoid your website from visual clutter and mess. Also, avoid using too many colors. 3 or 4 tones for the whole website are ample to give an appealing and clear design.
The same is the case with images. Don’t use multiple vibrant images

6. Easy Loading
No one likes the website that takes too much time to load. So take care of it by optimizing image sizes, combing code into a central CSS or JavaScript file as it reduces HTTP requests. Also, compress HTML, JavaScript, and CSS for enhanced loading speed.

7. Easy Navigation
Study shows that visitors stay more time on the websites having easy navigation. For effective navigation, you may consider creating a logical page hierarchy, using bread scrums, and designing clickable buttons. You should follow the “three-click-rule” so that visitors can get the required information within three clicks.

8. Communication
The ultimate purpose of the visitors is to get information, and if your website is able to communicate your visitors efficiently, most probably they would spend more time on your website. Tricks that may work to establish effortless communication with the visitors are – organizing information by making good use of headlines and sub-headlines, cutting the waffle, and using bullet points, rather than long gusty sentences.

The design a company chooses impacts how a potential consumer perceives them. From color choice to style, different elements add up to create a first impression. This means that bad design – or lack of design – can have potential customers closing the browser and seeking other businesses. As a result, your company’s design can affect several components of your digital marketing strategy, and this is especially true of content marketing.

What is Graphic Design?

Graphic Design involves creating graphics, typography, and images to present an idea. Most of the time you will find Graphic Design in the print industry, but they are also found in web projects as well. Graphic Designers create digital graphics, which  then are turned into brochures, posters, or whatever branding materials are required of them. Graphic Designers do not do any programming. They are responsible for making graphics which can later be used for published print work or even websites.

What is a Web Design?

Web Design involves creating graphics, typography, and images just like Graphic Design, but we use the World Wide Web. A web designer has restrictions on what they can do. Websites need to load fast and run efficiently. We have to account for things like file size, screen resolution, along with overall speed and performance. Because of this, Web Designers often use compressed graphics that sacrifice quality for speed. Unlike Graphic Designers, Web Designers also must be able to turn their designs into a working website. This involves knowing HyperText Markup Language (HTML) and most of the time Cascading Style Sheets (CSS).

In general, most design work comes before development. The website's look, structure, and so on are mapped out, either on paper or as some type of basic mock-up. The client will then approve the design, or request changes. The latter is a lot more common, which is a big reason why this phase comes first.
A wireframe is a visual representation of a user interface, stripped of any visual design or branding elements. It is used by UX Designers to define the heirachy of items on a screen and communicate what the items on that page should be based on user needs.

Financial Questions

Accounting for the costs of web site development requires strategic decision-making and can involve a number of factors. Consult with your CPA during the conceptualization phase of any software project to advise you on the recommended tax treatment, to development projections and to set up the internal accounting framework. Your CPA can also review your time-tracking system to make sure you and your vendor have the tools in place to track the amount and nature of the work done on the project for effective accounting and tax treatment.

Workflow Questions

Step 1 – Study the Client Brief
The brief is the blue print that leads us to the final design. Will ask as many questions as we can now, to make sure we start off on the right path

Step 2 – Research, Research, Research
Research as much as we have time to, to make sure we understand the project as fully as we can. Initial research areas should always include the your company history and culture, the local (and possibly international) competitor landscape, and any industry-related trends. There's nothing worse than creating a stunning design that gets rejected because it looks the same as your company's main competitor.

Step 3 – Brainstorm
We've researched your brief, the client, the industry, and the audience. Now it's time to put it all together. One way to brainstorm ideas is to use structured mind maps with ideas linked to your central concept. Others prefer to make lists, or write random ideas-gotten-in-the-shower on scrap pieces of paper or on their phone.

Step 4 – Sketch
Sketching your ideas to define their visual elements is a good way to save time – we don't want to spend heaps of time in Illustrator refining a concept our client turns out to hate.

Step 5 – Concept Development
Once we've sketched out our initial thoughts, it's time to develop our favorite concepts a bit further. Usually it's a good idea to develop 3-5 different concepts to give you some choice, although that number can fluctuate depending on the project's needs.

Step 6 – Revisions
After you choose one concept, it is time to revise the design so it meets the goals and outlines. You may want us to mix and match from all concepts we have presented, or come up with something entirely new. From your suggestions we can present a second round of designs. Sometimes several rounds of changes may happen before our final design.

Step 7 – Completion
Almost there! You are loving it, apart from some minor tweaks here and there. Once these are completed there is only one last step... get approval! Send the final files – the project is complete!

* Establish your goals. ... * Identify your audience. ... * Determine your brand image. ... * Goal-driven design direction. ... * Measure results. ... * Kaizen.
A UX workflow outlines all the steps within your UX process, from doing UX research and gathering user feedback, defining design specifications, to low-fidelity wireframing and high-fidelity prototyping, ui ux design, and performing user and usability testing prior to development.
User Task. A User Task is used to model work that needs to be done by a human actor. When the process execution arrives at such a User Task, a new task is created in the task list of the user(s) or group(s) assigned to that task. A User Task is defined in XML as follows.
The Definition of User Experience (UX) Summary: "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.

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