The design a company chooses impacts how a potential consumer perceives
them. From color choice to style, different elements add up to create a
first impression. This means that bad design – or lack of design – can have potential customers closing the browser and seeking other businesses. As a result, your company’s design can affect several components of your digital marketing strategy, and this is especially true of content marketing.
What is Graphic Design?
Graphic Design involves creating graphics, typography, and images to present an idea. Most of the time you will find Graphic Design in the print industry, but they are also found in web projects as well. Graphic Designers create digital graphics, which then are turned into brochures, posters, or whatever branding materials are required of them. Graphic Designers do not do any programming. They are responsible for making graphics which can later be used for published print work or even websites.
What is a Web Design?
Web Design involves creating graphics, typography, and images just like Graphic Design, but we use the World Wide Web. A web designer has restrictions on what they can do. Websites need to load fast and run efficiently. We have to account for things like file size, screen resolution, along with overall speed and performance. Because of this, Web Designers often use compressed graphics that sacrifice quality for speed. Unlike Graphic Designers, Web Designers also must be able to turn their designs into a working website. This involves knowing HyperText Markup Language (HTML) and most of the time Cascading Style Sheets (CSS).
Accounting for the costs of web site development requires strategic decision-making and can involve a number of factors. Consult with your CPA during the conceptualization phase of any software project to advise you on the recommended tax treatment, to development projections and to set up the internal accounting framework. Your CPA can also review your time-tracking system to make sure you and your vendor have the tools in place to track the amount and nature of the work done on the project for effective accounting and tax treatment.
Step 1 – Study the Client Brief
The brief is the blue print that leads us to the final design. Will ask as many questions as we can now, to make sure we start off on the right path
Step 2 – Research, Research, Research
Research as much as we have time to, to make sure we understand the project as fully as we can. Initial research areas should always include the your company history and culture, the local (and possibly international) competitor landscape, and any industry-related trends. There's nothing worse than creating a stunning design that gets rejected because it looks the same as your company's main competitor.
Step 3 – Brainstorm
We've researched your brief, the client, the industry, and the audience. Now it's time to put it all together. One way to brainstorm ideas is to use structured mind maps with ideas linked to your central concept. Others prefer to make lists, or write random ideas-gotten-in-the-shower on scrap pieces of paper or on their phone.
Step 4 – Sketch
Sketching your ideas to define their visual elements is a good way to save time – we don't want to spend heaps of time in Illustrator refining a concept our client turns out to hate.
Step 5 – Concept Development
Once we've sketched out our initial thoughts, it's time to develop our favorite concepts a bit further. Usually it's a good idea to develop 3-5 different concepts to give you some choice, although that number can fluctuate depending on the project's needs.
Step 6 – Revisions
After you choose one concept, it is time to revise the design so it meets the goals and outlines. You may want us to mix and match from all concepts we have presented, or come up with something entirely new. From your suggestions we can present a second round of designs. Sometimes several rounds of changes may happen before our final design.
Step 7 – Completion
Almost there! You are loving it, apart from some minor tweaks here and there. Once these are completed there is only one last step... get approval! Send the final files – the project is complete!