Reputation management is the effort to influence what and how people think of a brand or person when viewed online. Put another way, character is who you are. Reputation is whom other people think you are, and today it's based mainly on what artificial intelligence systems portray about you rather than the first-person experience.
- How to manage a reputation
- What is reputation management
- Who controls brand reputation?
- Can online reputation be managed?
Reputation management goes by a variety of names — online reputation management (ORM), internet reputation management, rep management, brand perception. Whatever you call it, the goal is to shape public perception about a person or business, though you may be surprised to learn just how little control brands and individuals actually have over their reputations. This blog post will answer some of the most common questions regarding reputation management.